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Build mental well-being in schools and homes, while raising funds!

An easy, no fuss, fundraiser with ready to use promotional material and well-loved content.


Fancy having a bit of fun while raising mental wellness in your school community? A Fairytale Fraud Fundraiser does just that!


Each Fairytale Fraud book is a treat to read while being cleverly themed around a well-being (hauora) concept e.g. gratitude, managing conflict, coping with change, and each book has extra resources alongside to keep kids engaged in learning. 


Sick of selling chocolate bars? Instead, get 5-star books into children's hands, raise money, and have heaps of fun in the process! 

This fundraiser ticks to many boxes!

  • IT'S FUN - the series is super fun. Kids love it and curriculum learning ideas abound! Fancy a fairytale dress up day?! Here's your excuse!

  • IT'S EASY- order forms, promotional posters, and a fundraiser suggested timeline have been created. You just need to send it out! 

  • IT'S UNIFYING - create some hype and get a conversation going about well-being in your school community. Extra are available to integrate the fundraiser with classroom learning!

  • IT'S FLEXIBLE - you can set your own price, your timing, and roll the fundraiser in a way that suits YOUR community. 

  • IT IS IMPORTANT - the focus on mental wellness helps meet the Guidelines for Mentally Healthy Schools.

Ready for Rescue - Rapunzel - Parenting tools - Converation with kids - Fairytale Fraud - Katie Pye - Headstart thinking -

'Collaboration between teachers, parents, students and the wider community is key to developing a mentally healthy school.'

- Mentally Healthy Schools Guidelines.


Breaking News - Humpty Dumpty - Parenting tools - Converation with kids - Fairytale Fraud - Katie Pye - Headstart thinking -

"As an educator, I really enjoyed the witty, playful and lyrical writing and illustrations...and prompts so students can delve deeper into the themes. Refreshing."

-, Breaking News! - 

The Fairytale Fraud Fundraiser couldn't be more simple.

Schools and NGO's get exclusive access to the Fairytale Fraud books at a heavily discounted rate. Simply choose your sale price and send  one of our pre-created order forms out to your school community! 

Collect orders and payment; let us know how many books you need; and your order will be sent out to you within days. With resources already created to promote the fundraiser and collect orders, there is very little left for you to do! 

Example - NZ dollars

Unit Cost per Book:              $10

RRP                                    $20

School Sale price*:              $15

School Sales:                      100 books sold

Total Fundraising:                $500

* Schools can set their own prices. If they priced to the RRP the profit would be $1000 for100 books.


The Fairytale Fraud series is designed to support conversations with kids about important topics. Is it preachy? Absolutely not!


Story extras and themed resources help parents and teachers keep kids engaged, all with the aim of growing well-being.

  • Each book has questions, activity ideas, and thinking hacks in the 'Behind the Scenes' material designed to get kids talking;

  • Each story is accompanied by extra themed resources on the Fairytale Fraud website;

  • Classroom guides have been created for each book, helping teachers reinforce well-being themes in a palatable fairy tale way!

Fairytale Fraud Rescoures - Parenting tools - Converation with kids - Fairytale Fraud - Katie Pye - Headstart thinking -


"This book is a joy to read, with cute, appealing illustrations and a rhyme scheme that's incredibly catchy and well-written." 


Trip Trap Trouble - 

"My son was completely engrossed in this story and even loved answering the questions at the end with me." 


 Ready for Rescue? - 

"Kids and adults alike will find this book inspiring, absorbing and, most importantly, fun!"

-, Jack's Giant Problem - 

"What a wonderful clever way to teach lessons! This is an adorable book with beautiful artwork. I wish this had been around when my children were little! I will be back for more!"

-, Sibling Wars - 

Since launching in early 2020, the Fairytale Fraud stories have been downloaded over 10,000 times on Amazon with over 300 glowing reviews from parents, teachers and practitioners. 

Now launching in New Zealand, with high quality books printed in Auckland, local organisations like Life Education Trust are finding and showing huge enthusiasm about these resources. 

Trip Trap Trouble - The Three Billy Goats Gruff - Parenting tools - Converation with kids - Fairytale Fraud - Katie Pye - Headstart thinking -

What if the whole school were growing in gratitude at the same time?

Trip Trap Trouble - The Three Billy Goats Gruff - Parenting tools - Converation with kids - Fairytale Fraud - Katie Pye - Headstart thinking -

"As a teacher, I find it to be a great classroom literature resource for various ages studying poetry, fairytales and folklore, learning to write alternate endings and exploring underlying themes, such as gratitude." 


Trip Trap Trouble - 

Trip Trap Trouble has a fun and memorable message teaching us to appreciate what we have.


The Three Billy Goats Gruff retelling encourages mindfulness and lends itself to a host of school-wide activities and competitions. For example:

  • get kids writing gratitude lists;have children write thank you letters to support staff;

  • create a classroom or school-wide mural with 'gratitude grass';

  • host a writing competition, creating alternate endings that reinforcing the gratitude theme 

  • give out certificates in classrooms or assembly to those expressing gratitude.


Using our classroom guides, schools can delve as deep as they want into the gratitude theme, creating a culture of gratitude across the school.  


Simply message Katie to express your interest and/or ask any questions you have. Don't worry - we won't make you sign up... though with a fundraiser this easy and meaningful, we suspect you will! 

Recipe for Disaster - The Little Red Hen - Parenting tools - Converation with kids - Fairytale Fraud - Katie Pye - Headstart thinking -

Haven't met the Fairytale Fraud books yet? Check out our Fairytale Fraud books by clicking here

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